Our Process
At Meshka | Marketing, our process is built on clarity, collaboration, and measurable results. Every project follows a structured path that ensures strategy and execution work hand in hand.
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Step 1. Discovery & Discussion
First, we’ll meet with you to understand business objectives, priorities, timelines, and budget ranges.
- Stakeholder kickoff to align on goals, KPIs, target segments, and constraints
- Marketing & Data Audit: website, GA4/Search Console, pixels/tags, CRM, email platform, and ad accounts (Meta/Google/TikTok/LinkedIn)
- Brand & Channel Audit: messaging, assets, SEO baseline, social presence, competitive landscape
- Risks & compliance review (industry rules, brand safety, approvals)
- Deliverable: Discovery Summary + Measurement Plan with baseline metrics
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Step 2. Strategy & Concepts
90-Day Growth Plan: funnel mapping, channel mix, budget allocation, KPIs
- Messaging Framework: value propositions, tone, content pillars, offer strategy
- Media Plan: audiences, placements, testing matrix, pacing & guardrails
- Web/CRO Backlog: landing pages, forms, speed/UX, SEO fixes
- Approvals, timeline and real-time comms managed via Trello
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Step 3. Pilot, Testing & Validation
We validate assumptions before full rollout and iterate fast.
- Configure tracking/events (GA4, pixels) and QA all conversions
- Launch A/B tests across creative, headlines, audiences, and landing pages
- Soft-launch in priority segments/markets to establish performance benchmarks
- Weekly sprints: review results vs. targets, optimize budgets, refine creatives
- Transparency: live performance dashboard + concise weekly summary
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Step 4. Execution & Scale
With validated learnings, we scale what works—safely and efficiently.
- Full rollout across approved channels with structured budget scaling
- Ongoing CRO on pages and forms; SEO/content expansion by clusters
- Monthly executive report: CAC, ROAS, MER, pipeline impact, next-month plan
- Governance: change logs, asset library, and approvals trail
- Knowledge transfer & training for your team; optional managed retainer
Ready to Start Your Process?
Every growth journey begins with clarity. At Meshka, we take you from discovery to execution with a framework designed to reduce risk and maximize results. Let’s map your strategy, test what works, and scale with confidence.
